Sponsorship Proposal
What is Nascar ?
The National Association for Stock Car auto Racing, Inc. NASCAR IS THE No.1 from of motorsports in USA.
NASCAR consists of three national series : the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series.
- Usually between 100&200 laps at 300 km/h.
- It lasts between 1h30 and 4 hours depending on track’s specificities.
- That’s a real marathon between 43 drivers and anything can happen till the last second !
- 36 races for the Sprint Cup Series
- 34 races for the Nationwide Series
- 25 races for the Camping World Truck Series over 20 to 30 tracks in USA each year !
Key Figures
The biggest companies of the world are participating or sponsoring NASCAR SERIES
- Average of more than 100,000 spectators at each NASCAR Sprint Cup Series event.
- NASCAR is broadcast in over 150 countries in 20 languages.
- NASCAR is the 2nd rated regular-season sport on U.S.television, before Baseball & Basketball (US Football first)
- NASCAR is the number 1 sport in brand loyalty.
- NASCAR is the number 1 spectator sport, with more of the top 20 highest attended events in the U.S. Than any other sport.
- Fans are three times as likely as non-fans to try and purchase sponsor’s products and services.
- More Fortune 500 companies rely on NASCAR to build their brands than any other sport.
Project
This opportunity is about to enter in the MOTORSPORT HISTORY through the US NASCAR National Series;
Never a non-american racer driver won a NASCAR SERIE, so being sopnsor of a non-american racer has the maximum exposure during the race.
The project is to participate to these MAJOR international sport EVENTS with a long term program in a TOP TEAM
It has been created to race with Michel DISIER & other potential drivers during at least 3 years from Camping World Series to Sprint Cup
MICHEL DISDIER ” A Frenchman in NASCAR” –
With a father who raced cars in Europe while Michel was growing up, it is easy to understand how his first amibition was to race cars as soon as possible. His parents reluctantly gave their permission for him to race in moto-cross when he was fourteen and two years later at age sixteen he became French moto-cross endurance 125cc Champion.
At age twenty he moved up to four wheel vehicles and soon won a Formula Ford Championship followed by a Formula France Championship which led to testing and racing opporunities in Formula 3000 and Ferrari Challenge.20
After visiting the United States as part of a student exchange program he determined that one day he would race here and since his host family lived in North Carolina it was NASCAR that got his attention.
In 2007 he got his first taste of stock cars when he did a successful test at Michigan International Speedway. 2007
In 2008 he raced in the ARCA/REMAX series where he impressed all who watched him compete against racers who grew up in stock cars and had only raced on oval tracks.2008
Michel made the transition from road racing to oval track racing effortlessly.
Most importantly was the fan’s reaction to the only French stock car driver. At autograph sessions he was always the longest line of fans anxious to meet the Frenchman. The media soon caught on to the hype and interviews followed on television, radio and newspaper.
For 2013 Michel will move up to the NASCAR Camping World Truck Series whose television viewership tops 800,000 marketing it the No.1 rated motorsports series on SPEED and No 3 rated motorspports series on Cable TV. As for attendance in the stands the NASCAR Camping World Truck Series averages 30,000 fans. 2013
Several teams have approached Michel for the 2013 season but only one has shown the professionalism and competitiveness which matches Miche’s desier.
In Europe Michel Disdier is known as the Frenchman in NASCAR and with American style racing gaining amazing popularity there Michel has become a very popular figure.
With all the excitement which is now being created, the time has come for the right sponsor / partner to join our team and be a part this remarkable program.
Website : Michel-DISDIER.com – Twitter:@MichelDisdier – FaceBook:/ afrenchman.innascar Michel-DISDIER.com ：@MichelDisdier afrenchman.innascar
PARTNERSHIP MARKETING & SUPPORT –
A team of sports marketing professionals will be dedicated to provide:
Public relations: Reach out to sports and trade Media to create stories surrounding sponsor / driver / team
Partner Services:
Event transportation, pit tours, coordination of personal appearances and credentials, ensure brand integrity on team assets, manage show-car program
Licencing: Manage all aspects of licencing and merchandising programs
B2B: Lialson to assist in navigating unique NASCAR chamber of commerce
PROPOSAL NO1 – 180 000 Euros – 1 Race 1 Driver – Exclusivity – Public&Press Relations
PROPOSAL NO2 – 720 000 Euros – 4 Races – RP&EVENT
PROPOSAL NO3 – 1 800 000 Euros – 10 Races – RP&EVENTS
PROPOSAL NO 4 – WHOLE SEASON 22 to 25 Races RP&EVENTS on track & during company’s meetings
3 500 000 Euros / Exclusivity
